henry lu

In 2003, after a career as a producer at Wieden + Kennedy, Portland, Henry Lu signed with Moxie Pictures for commercial representation and has since directed award-winning commercials for brands such as McDonald’s, Mastercard, Wal-Mart, ESPN and Nike.

Most recently, Henry spent months documenting the training regimens of athletes preparing for both the 2012 summer and 2014 winter Olympics, for a lauded web series sponsored by the Canadian Olympic Committee. In addition, he directed a 2013 Super Bowl Ad for Pizza Hut, and won a webby for one of his powerful short films in a global campaign for Google.

Lu’s cinematic sensibilities translated seamlessly to his first feature film Run to the East—a documentary about Native American track runners—which screened at festivals across the country and won him an Indie Spirit Award.


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