Entertainment / H Commerce

H*Commerce: The Business of Hacking You is a six-part documentary film series about the struggle between criminal hackers and security experts. 
The term H*Commerce was developed specifically for this campaign, and is defined as the business of making money through the illegal use of technology 
to compromise personal and business data. 


 



To promote the site, Tribal DDB San Francisco offered out-of-home, online, and mobile channels in entertainment sites including Hulu, ABC.com, NBC.com, and CBS.com. In addition, it aired on NBC Affiliates in a number of major markets as 2 - 30 minute programming blocks over consecutive weekends.