Entertainment / Hammer & Coop

Advertising agency Butler, Shine, Stern and Partners turned to acclaimed comedy director Todd Phillips and Moxie Pictures to produce a multi platform campaign for the introduction of the 2007 Mini Cooper.

The Series was an homage to the TV buddy film genre of shows like Starsky and Hutch and Knight Rider. The series contained a cinema trailer, 6 episodes (2- minutes in length for the web), a theatrical premiere in theaters (New York and Los Angeles), a music video, outdoor ads and a major print component that included a faux cover insert in Rolling Stone and Premiere magazine.